About us

Who is Dakota Watch?

The Dakota Watch Company has been dedicated to producing quality timepieces since 1945.
With over seventy years of watch experience, we have learned that our customers want a watch that incorporates expressive design, the best quality components, a purchase price that is not purposely inflated, a substantial guarantee and if necessary, quick, and easy service after the sale.

Under the continuous guidance of the Cooper family, our design team has developed unmatched expertise in creative watch production.  For several generations, we have designed high leading-edge timepieces with a strong emphasis on craftsmanship.

Our styles are a unique expression of today’s desire for multipurpose use.  From rugged sports to elegant dress, to the latest digitals functions, we try to deliver whatever you are looking for…and a little more.

Dakota Watch Company is also a nationally known multi-store retailer with locations on many of today’s best regional malls.  Since the late 1960’s and the advent of enclosed shopping centers, our stores have been offering our retail customer the best of affordable, innovative wrist wear along with expert watch services.

Our Services Include - 


Throughout the years Dakota Watch Company has prided itself on manufacturing top quality leather, metal, nylon, rubber, and silicone bands. With our wide range of colors and sizes, we’re sure to have something you love.

Through our stores we sell and properly size these bands to our customers’ wrists. Because proper sizing is so crucial for a comfortable fit, our trained sales technicians are a crucial element in the service that we offer to you.


We perform this service on our watches, as well as most other watch brands sold. Throughout the years, Dakota Watch Company has become the battery experts, replacing over 1.5 million watch batteries each year. 


Whether you need a marker re-glued, or your brand-new watch sized to fit your wrist, our in-store technicians can take care of most common watch issues in-store (including pin replacement, movement replacement, crystal replacement, and ultrasonic cleaning for watches).

If your watch needs more extensive repair, we can send your watch to our corporate office where our team of watch makers work on most brands and have access to watch parts from all over the world.